Custom applications, like Mailbox, that use WebKit as their rendering engine will appear as native iPhone mail app opens (for example, Mailbox appears as "Apple iPhone"). In some cases, opens made in third-party email applications will appear in your stats as mobile webmail opens (for example, the AOL Mail iOS app appears as "AOL Mail using iPhone"). In addition, webmail opens on smartphones (opens made outside an application, but still in the web browser on the device) are also classified as mobile opens. Opens tracked on smartphones and tablets are classified as mobile opens in Email Analytics, regardless of the specific application used to open the email. For example, the native application on the iPhone is called Mail, while Gmail, Yahoo! and Mailbox also offer third-party applications for iOS. Users might use the built-in (or "native") email application on their phone, or they might download/install applications made by third-party software developers. ![]() Smartphones (and the people that own them) have multiple ways of accessing email. ![]() How are third-party mobile email apps reported?
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